Techno ab Hof
T-Mobile, VICE , Austria
Best use of content (including product placements)
With My HomeNet, T-Mobile has the perfect solution for fast internet, even in places like the most remote villages in Austria. The ATL campaign was able to communicate the offer to our customers, but lacked a proof of the capability of the product itself and T-Mobiles LTE network.
Streaming events like the infamous „Boiler Room“ series enjoy cult status amongst the millennial target audience. In our content campaign, we used the hype and placed the product in an established, cultural relevant environment. Our main protagonist, Berni, is a young Austrian, living in a small village in the middle of nowhere. Ever since he got back from studying in Vienna, he dreamt about hosting the best party Austria has ever seen, on his parents farm.
The best party ever, in the middle of nowhere? To realise this ambitious project, T-Mobile teamed up with Vice, to create a one of a kind content program. With multiple teaser and hero videos, we told Berni’s story on T-Mobile’s owned and social channels. The party itself was streamed live on Facebook and YouTube, using T-Mobile’s My HomeNet router.